When we embarked on creating the logos for the In Quest Of The Just and for its digest we decided to use, to full advantage, the human perceptions of animal characteristics to condense the project’s core values into a micro graphic-story.
In this story the elephant has to overcome its fear of mice for moving forward. He makes it, but this is not enough for him. Then he decides to take another step: now he wants to know that total stranger. This decision changes everything and represents the beginning of a completely new story where both the elephant and the mouse will move forward. Together.
Because curiosity may be a natural friend to diversity. It opens the door to different points of view. It facilitates insights and understanding. It invites involvement. It suggests moving over the line of conformity in this social networking age. It helps to keep alive and foster an ideal of harmony between a tenacious sense of self-determination and a strong sense of community.